Marketing Excellence and Customer Value Management

This facilitator has 30 years of hands-on sales, marketing, customer value management and key account management experience at national, continental and global level in multi-national corporations including Albright & Wilson Ltd, Bayer AG, English China Clays, Hilti AG and The Dow Chemical Company.

Since 1997 he runs his own marketing excellence practice, creating value for clients by helping them to apply marketing excellence to their businesses. He delivers practical marketing for value growth, facilitating marketing strategy development and implementation working together with the client?s team. He serves many clients in the chemicals, plastics and energy industries as well as providing hands-on practical advice to clients in several other B2B markets. In May 2002, Juan Senor, Senior Editor at the International Herald Tribune, praised hin in a Euronews company documentary for having founded a unique and action-oriented company, with an individual business style. his pragmatic, down-to-earth approach to marketing is reflected in the book he has co-authored ?Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value?, Dec 2002.

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He applies the practical five-step Pentadigm Customer Value Management model to help clients to cut through the jargon and the processes and get down to creating and implementing value for their customers. The unique CVM Diagnostic can benchmark and evaluate the customer value management performance of a company and/or individual business units within a company.
He works with clients? business and marketing management on an individual basis through our mentoring programme or in teams working in interactive workshop style. 

Have Phil A. give you more insight into his Training-strengths in 'Marketing - Specialised'. Mail him now!

He applies the practical five-step Pentadigm Customer Value Management model to help clients to cut through the jargon and the processes and get down to creating and implementing value for their customers. The unique CVM Diagnostic can benchmark and evaluate the customer value management performance of a company and/or individual business units within a company.
He works with clients? business and marketing management on an individual basis through our mentoring programme or in teams working in interactive workshop style. 

Have Phil A. give you more insight into his Training-strengths in 'Marketing - General'. Mail him now!

He applies the practical five-step Pentadigm Customer Value Management model to help clients to cut through the jargon and the processes and get down to creating and implementing value for their customers. The unique CVM Diagnostic can benchmark and evaluate the customer value management performance of a company and/or individual business units within a company.
He works with clients? business and marketing management on an individual basis through our mentoring programme or in teams working in interactive workshop style. 

Have Phil A. give you more insight into his Training-strengths in 'Customer Experience Management'. Mail him now!